by Harry L. Davis
Much has been written about the qualities of successful leaders. These attributes often seem to float above any specific context, in the same way that a consumer’s preference expressed in a focus group is assumed to be equally present when that person is shopping in a grocery store or preparing a meal at the end of a long and tiring day.
Yet a leader’s success in attracting followers — the essence of effective leadership — is dependent upon how people perform in their roles in front of specific audiences.
